The Most Effective New Branding Tool Today!

I hope everyone who just had their year end saw your very hard work pay off with as much success as possible in this challenging economy. I applaud you all for the tireless efforts that allow our not-for-profit institutions to continue and thrive over time. Congratulations for all of your accomplishments over the past year!


With a new fiscal year beginning for many, I thought I would share with you a branding tool that could be the most effective and relevant piece I have ever seen.

It relates to males, females, young or old, all income levels and coming from any part of the world.

It can be easily mailed in an envelope, sealed to a post card or handed to someone in person.

But the most impressive thing about it is that the recipient will think about your brand and institution multiple times each day. In some cases...DOZENS!

For Admissions efforts, it might be the very best way to keep your institution's branding and your web address in front of high school students.

For Advancement purposes, it is perfect for a Reunion Souvenier, a Phonathon Volunteer Gift, A Special Event or Campaign Announcement or simply an Annual Fund Gift Thank You.

And best of all...depending on how many you produce, the cost could be right around $1.00 each.

This new screen cleaner design is an ingenious piece of "techno-function" that cleans the screen of your cell phone or smart phone without any liquids, chemicals or sprays.

With a self adhesive backing that leaves no residue at all, it attaches to the phone and is a constant brand reminder for the user. Just peel it off the device, wipe your screen and all smudges from oils or make up wipe right off. When done, just stick it right back onto the back of the device and it stays put to continue as a brand reminder for your institution.

Anyone with a cellphone is a potential user of the product! It crosses over such a wide demographic that it becomes the perfect promotional branding piece for all ages.

For teens, I can speak from personal experience with my own teen aged son. He averages about 100-150 text messages or calls each day. That adds up to dozens and dozens of brand hits each day! Now that is Return On Investment!

Imagine the teens that schools are mailing to for recruiting purposes getting one of these in the mail or at a college fair and how it would be a constant reminder of your school and your web address for them to use as a reference. And imagine how many more of their friends will see it at school and be exposed to the branding as well.

When I gave one to my son, he told me that dozens of his friends wanted to know where they could get one as well. It became viral!

If this sounds interesting to you, contact me for more info and a sample of this new product at matt.siegel@kreoinc.com .

Happy branding!!